Success Stories

Susan Neno, DVM

Susan Neno

Susan Neno reached out to Sterling in Glendale, CA when she realized that her production was declining month after month.

"I always wanted to be a veterinarian, but I was questioning it at one point because I was SO burnt out, tired and getting nowhere. What’s the point? Why bother, if I have no life? It’s not all about the money. It’s the quality of life. I was working 60-80 hour weeks for another clinic. My husband was raising the kids. I actually considered changing professions, but I felt I was too old.

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Dennis McCullough

“I first heard about Sterling in Glendale, CA through a dentist friend,” says Dr. Dennis McCullough of Waynesboro, Pennsylvania. “I was talking to him at a Christmas party, and he said he was going to give up his dental practice, but then had decided to give Sterling a try.

“Later on, when he had done the Sterling courses, and his practice was doing well, I would ask my friend what Sterling would say about this or that business situation. The answers weren’t the same kind of brush-off answers I thought some other consultant might give. I was impressed.

Rhonda Ross, DVM

Rhonda Ross

Rhonda Ross, DVM knew she had to change something in her practice, so she reached out to Sterling in Glendale, CA. That was the point where things began to improve.

"I became a veterinarian because I love animals and I love medicine. Three years after earning my DVM degree, I bought a practice from another doctor and went out on my own. Even though I was doing what I loved, I wasn’t completely satisfied. I worked 60 to 70 hours a week to grow the practice, but I wasn’t making the progress I expected.